The People Behind the Mission
At Vive Tu Vida En Forma, our team is united by a shared commitment to advancing health equity, strengthening communities, and improving access to trusted health information and resources.
Our leadership, staff, Community Health Workers, advisors, and partners bring together expertise in public health, healthcare, community engagement, education, workforce development, and advocacy. Together, we work to create innovative programs, meaningful partnerships, and community-driven solutions that empower individuals and families to live healthier lives.
Through collaboration, compassion, and a deep understanding of the communities we serve, our team continues to build bridges between healthcare systems and the people who need them most.
Together, we are creating healthier communities through education, empowerment, and action.
Gustavo Alemán
Presidente
Gustavo Aleman is a first-generation Mexican American and the first in his family of six siblings to attend college, earning a degree in Fashion Merchandising. His passion for creativity was cultivated through his studies in visual merchandising, design, and the arts, leading him to be selected to attend New York Fashion Week in 2013—an experience that inspired his career in fashion, marketing, and event production.
Gustavo began his professional journey with Imagen Marketing Consultants as an intern, where he gained hands-on experience working on fashion and marketing initiatives. Through his dedication and leadership, he advanced within the organization and now serves as Director of Operations, overseeing projects and events at the local, national, and international levels.
In addition to his role at Imagen Marketing Consultants, Gustavo serves as the Fashion Producer for the World Fashion Festival and is a board member of SpreadLove, a nonprofit organization dedicated to strengthening communities through the arts.
Gustavo began his professional journey with Imagen Marketing Consultants as an intern, where he gained hands-on experience working on fashion and marketing initiatives. Through his dedication and leadership, he advanced within the organization and now serves as Director of Operations, overseeing projects and events at the local, national, and international levels.
In addition to his role at Imagen Marketing Consultants, Gustavo serves as the Fashion Producer for the World Fashion Festival and is a board member of SpreadLove, a nonprofit organization dedicated to strengthening communities through the arts.
As he continues to expand his professional endeavors, Gustavo is exploring the development of a showroom featuring indigenous craftsmanship from across Latin America, showcasing fashion, home décor, and artisanal works that celebrate the region’s rich cultural heritage.
His commitment to community impact extends beyond fashion. As a leader with Vive Tu Vida En Forma, Gustavo brings his personal health journey full circle, channeling his experiences into a passion for promoting health, wellness, and empowerment. His dedication to the organization reflects his belief that access to information, resources, and community support can help individuals lead healthier and more fulfilling lives.
Cesar Rolon
Founder and Executive Director
Cesar Rolon Jr. is an accomplished marketing executive, community advocate, publisher, and entrepreneur with more than three decades of experience developing innovative programs that improve the health, economic, and social well-being of diverse communities.
He serves as President and CEO of Imagen Marketing Consultants, a multicultural marketing and public relations firm specializing in community engagement, strategic partnerships, health equity initiatives, and experiential events. Cesar is also the Founder of Vive Tu Vida En Forma, a national nonprofit organization dedicated to improving the quality of life of underserved communities through health education, prevention, advocacy, and culturally relevant outreach programs.
Throughout his career, Cesar has developed and produced nationally recognized initiatives including the Latina Expo National Tour, Frontline Voices Community Health Worker Exchange, Man Up Men’s Health Expo, and numerous health equity campaigns focused on chronic disease prevention, cancer awareness, mental health, brain health, and workforce development.
In addition to his nonprofit leadership, Cesar serves as Chief Marketing Officer for the Medical Organization for Latino Advancement (MOLA), where he leads national marketing, membership growth, strategic partnerships, sponsorship development, and brand expansion efforts to advance Latino healthcare professionals and improve health outcomes in communities across the country.
A proud Puerto Rican and longtime Chicago resident, Cesar is widely recognized for his ability to unite healthcare organizations, corporations, educational institutions, government agencies, and community leaders around initiatives that create meaningful and measurable impact. His passion for service, innovation, and community empowerment continues to drive programs that educate, inspire, and transform lives nationwide.